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E.Tel - Customer success story

Middleware to die for

Established in 1999, and now a major player in the Australian telco space, ETel was one of the first service providers to launch in the Australian market.


Established in 1999, ETel was one of the first service providers to launch in the Australian market. Following a series of unsatisfactory relationships with other wholesale providers, Etel turned to Telcoinabox 3 years ago. Over the years working with Telcoinabox, the relationship and product profile has grown with Telcoinabox suppling landline, ADSL, ISDN/PSTN and 1300 numbers.

According to James Han, Executive Director of E.Tel, previously with PacNet and start up, Five Stars Telecom, “Telcoinabox is big enough to compete yet small enough to care.” With more than 10,000 customers Australia wide, E.Tel has approximately 80 staff with offices in Sydney and Melbourne and a call centre in Taiwan to manage the Chinese tourist market sourcing local mobile communication services for their Australian holidays.

The company plans to continue building on the Asian tourist market and expand into the student-working holiday or studying in Australia market, focussing on Taiwan, Japan and Korea. E.Tel bills approximately $600,000 per month, equivalent to $7.2 million in revenue per annum.

Black and white photograph of James Han - E.Tel

“Telcoinabox creates a package specific to your requirements and backs it up with a dedicated account manager. They care about our customers as much as we do. I feel like they are an integral part of our team.”

James Han
Executive Director - E.Tel

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