Do PBX buyers really want AI?

Almost every business you work with is about to change the way they talk to their customers. A new report from Sinch has revealed that 97 per cent of businesses will use AI in their customer communications this year. For MSPs, this isn’t a future trend, it’s shaping how customers choose providers today.

Customers are exploring AI-powered voice assistants and richer mobile messaging. The question is whether you’ll deliver these solutions or they’ll look elsewhere.

Why AI matters to MSPs
AI is reshaping expectations for support and engagement. Businesses adopt it to respond faster, control costs, and meet evolving customer needs. For MSPs, it’s not about selling technology, it’s about helping clients balance efficiency with trust and enabling smarter communication.

AI in Action

Sentiment Analysis
AdvancedPBX analyses calls to detect happy, frustrated, or confused moments. Displayed on Wallboards or in Call Reports, this data highlights trends and helps managers coach teams to improve customer interactions.

Text-to-Speech
Create professional voicemail greetings or seasonal messages with natural Australian accents—no re-recording required. Perfect for clinics, shops, or any business that wants a consistent, professional voice.

Speech-to-Text
Voicemails are automatically transcribed into emails, ensuring no message is missed and allowing faster follow-up. Teams can maintain clear records without extra admin.

How MSPs Can Get Started

Integrate these AI features within Advanced PBX to improve client workflows and customer engagement. Use sentiment insights to guide coaching and spot service issues early. Show clients how AI saves time, boosts response rates, and improves customer experience.

Whether you’re growing your PBX base, expanding into mobile, or building on wholesale nbn, AI within AdvancedPBX helps deliver a stronger end-to-end experience.

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